Have you ever watched ABC’s hit show Shark Tank and thought to yourself, “That’s an amazingly innovative idea”. But only to later see the budding entrepreneur walk out of the room deflated and without a deal. Also, you have certainly seen someone pitch what you believe to be a horrible and antiquated concept and later view the sharks oogling over the company. Ultimately, breaking into an established industry as a startup company is a tough task—trust us we know! However, we believe curiosity is the trait most indicative of success. So what are you waiting for? Go learn something about an industry of interest, and maybe you too can prove a shark tank viewer wrong.

Here is a list of four books we recommend to any aspiring entrepreneur:

How to Win Friends and Influence People by Dale Carnegie

Whether selling a product to a customer or investor, you can read this book to gain simple advice that can help you build popularity points and expand your network as an entrepreneur. If you are uncertain how to navigate an industry, start first with this book. It will show you how to meet people that can transcend your company

Good to Great: Why Some Companies Make the Leap and Others Don’t Jim Collins

Returning back to the shark tank anecdote, why is it that some companies achieve long-term success? Explaining his personal experience with on businesses’ performance, Collins and his research team identified companies that fulfilled their criteria for “greatness” and analyzed how they achieved success.

The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miquel Ruiz

Launching a successful startup is difficult, but it is more challenging if you do not believe in yourself. Don Miquel Ruiz breaks down the four truths of the Toltec society that has made his life and those around him more confident and blissful. This is an important book for people of all ages.

Outliers: The Story of Success by Malcolm Gladwell

What entrepreneurial book list would be complete without a nod to Malcolm Gladwell? In this book, he notes the traits that make the difference between successful and unsuccessful people. He wants the reader to walk away knowing success is not just a matter of IQ, but a combination of hard work and being in the right place at the right time

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